Goal: Take mortgage industry software solution from “best kept secret” to recognized market leader acquired by IBM. Stephenson Group was asked to help Palisades Technology Partners grow from it’s then-position as the financial services/technology market’s “best-kept secret,” to industry’s leading provider of eLending platforms for the mortgage and related products industry. The secondary mission in growing the market position of […]
pr case study
Palisades Technology Partners
SPL WorldGroup
Goal: Apply broad-spectrum PR for exponential increase in market awareness. Stephenson Group’s mission was to increase sales and revenues for SPL WorldGroup (SPL) by heightening marketplace awareness of the company’s customer management solutions, and positioning SPL executives as experts in helping regulated industries build customer-centric organizations. Here is how we got the job done: Tactics: […]
Treasury Services Corporation
Goal: Drive 1,000% revenue growth with market awareness campaign. Stephenson Group sought to poost market awareness of Treasury Services Corporation’s sophisticated risk and A/LM software products, while building credibility for an eventual initial public offering or acquisition by a major technology provider. Tactics: Stephenson Group (SG) quickly instituted a marketplace education program that focused first on […]
Kmart/Western Union
Kmart(R) Launches Western Union’s Next Generation of Walk-in Payments Service
1View Network
Goal: Fast-track to market recognition and acquisition. Stephenson Group was asked to mprove opportunities for VC funding, a public offering, or acquisition by establishing 1View Network as a leader in electronic account aggregation and IFX/OFX technology. Tactics: Stephenson Group (SG) launched a public relations campaign designed to win industry mindshare of 1View Network and its flagship “personal financial […]