Public Relations Strategy

“If I was down to my last dollar…I would spend it on PR.” – Bill Gates

“If you don’t know where you are going, you are certain to end up somewhere else.” – Yogi Berra

Yogi Berra may not have considered himself a public relations strategist; but he certainly knew what the smartest companies believe in: have a strategy, have a goal, and execute tactics according to plan.

This is our philosophy at Stephenson Group: to support our clients’ business growth objectives with strategic, objective-driven public relations planning that delivers results. Using this strategy-first focus, we draw upon a deep tool box of proven public relations and social media tools to help our clients:

  • Understand the marketplace and competition
  • Create effective, persuasive messaging to discuss our client’s market offering
  • Engage with the market, plus its key influencers and potential champions
  • Track to a rigorous target of results
  • Produce agreed-upon measurement of those results

Our strategy-first approach helped Cisco become a thought leader in its target conference arena, generated hundreds of thousands of positive market impressions for Oracle and its digital hospital partner, and helped a little-known financial services company named Treasury Services become part of the Oracle family. We have countless other examples of clients that have earned valuable prospects, marketplace endorsements, acquisition offers and new market growth, thanks to the partnering of strategic public relations program support with their business growth objectives.