Cisco Systems

Goal: Secure thought leadership positioning expertise within financial services vertical.

Stephenson Group’s mission was to position Cisco Systems executives as thought leaders in financial services, in order to facilitate growth of Cisco Systems’ Internet Business Solutions Group in the financial services marketplace.


Stephenson Group (SG) designed an aggressive expert positioning strategy leveraging the financial services expertise of Cisco Internet Business Solutions Group (IBSG) executives to win featured speaking slots at key financial services industry conferences.


In less than one year, SG secured 15 invitations for Cisco Internet Business Solutions Group executives to present at major financial services events, including: a presentation at BAI’s Retail Delivery Show and a special session for 600 bank CEOs at the annual ABA conference, which resulted in an interview with ABA Banking Journal.