The New York Times

‘Rio 2’ and Vita Coco Kids Embark on a Partnership – April 7, 2014

Vita Coco, a leading coconut water, is undertaking its first branded partnership with a major movie in a deal that brings together the Vita Coco line for children, Vita Coco Kids, with an animated, family-focused film, “Rio 2,” which is being released on Friday by Blue Sky Studios and 20th Century Fox.