Renaissance Malibu

Goal: Create media awareness while respecting publicity-shy clientele.

Stephenson Group’s mission was to achieve wider recognition for the quality of patient care at Renaissance Malibu’s chemical dependency treatment center, which provides rehabilitation program services to a highly-specialized target market: celebrities, Fortune 1000 executives and members of international royal families.


Mindful that Renaissance Malibu’s success depended on shielding its exclusive clientele from publicity, Stephenson Group (SG) created a thought leadership campaign that emphasized Renaissance Malibu’s treatment expertise and allowed the director to comment on celebrity rehabilitation issues.


Within one year, SG had won coverage in all key targeted general news, business and entertainment outlets, including: CNBC, Copley Newswire, Entertainment Tonight, E! News, and others.

In addition, to help secure Renaissance Malibu’s position as a leading rehabilitation resource in an exclusive market segment, Stephenson Group negotiated with a celebrity patient to be featured in an hour-long national TV case study showcasing the treatment and facility.