Goal: Increasing visibility and awareness for non-profit & its cause.

Stephenson Group was asked by leading industry trade organization NACHA, and it’s not-for-profit entity, PayItGreen, to create consumer and trade awareness of the cost, time, and environmental benefits of electronic bill presentment and payment.


Stephenson Group initiated a focused and sustained media outreach program of marketplace education and awareness, seeking to inform the media of the advantages of paperless bill/pay by providing relevant and timely information and securing interviews and contributed articles by NACHA spokespersons to position key executives as industry experts.


Within the first ten months of working with Stephenson Group, NACHA/PayItGreen became a regular feature in a variety of consumer and trade media outlets. Stephenson Group has continued working with NACHA/PayItGreen to maintain the nonprofit’s high media profile, with coverage in outlets including:

  • CNN
  • Kiplinger
  • The Early Show
  • The Washington Post
  • Consumer Reports
  • Chicago Tribune
  • Money Magazine
  • The Green Sheet
  • The Des Moines Register
  • Consumer Affairs
  • Reuters
  • The New York Daily News
  • MSN Money
  • Electric Light & Power
  • Buffalo News
  • WSJ Radio
  • Black Enterprise
  • Seattle Post-Intelligencer
  • Motley Fool
  • San Antonio Express-News
  • Ideal Bite
  • St. Louis Post-Dispatch
  • Public Utilities Fortnightly
  • Upscale Magazine
  • Smart Business
  • Restaurant Hospitality
  • New Jersey Small Business Solutions
  • Nonprofit World