Mitsubishi UFJ Financial

Goal: Use media outreach to drive investor relations during an economic slump.


Stephenson Group was brought on board during economic downturn beginning in 2008, with the mission to support investor relations initiatives through increased media presence.


Stephenson Group designed an intensive media outreach campaign geared toward keeping Mitsubishi UFJ Financial top of mind via a steady stream of favorable features, mentions, and expert spokesperson commentary in top tier consumer and industry media.


Throughout the recession, Mitsubishi UFJ Financial was routinely featured in key media outlets, including:

  • American Banker
  • The Asian Banker Journal
  • San Jose Mercury News
  • Bank Systems & Technology
  • Orange County Business Journal
  • The Banker
  • Oil & Gas Invstor
  • Project Finance
  • San Diego Business Journal
  • Trade Finance
  • Bank Investment Consultant
  • Global Finance Magazine
  • Mergers & Acquisitions