Mitsubishi UFJ Financial

Goal: Use media outreach to drive investor relations during an economic slump.

Goal:

Stephenson Group was brought on board during economic downturn beginning in 2008, with the mission to support investor relations initiatives through increased media presence.

Tactics:

Stephenson Group designed an intensive media outreach campaign geared toward keeping Mitsubishi UFJ Financial top of mind via a steady stream of favorable features, mentions, and expert spokesperson commentary in top tier consumer and industry media.

Results:

Throughout the recession, Mitsubishi UFJ Financial was routinely featured in key media outlets, including:

  • American Banker
  • The Asian Banker Journal
  • San Jose Mercury News
  • Bank Systems & Technology
  • Orange County Business Journal
  • The Banker
  • Oil & Gas Invstor
  • Project Finance
  • San Diego Business Journal
  • Trade Finance
  • Bank Investment Consultant
  • Global Finance Magazine
  • Mergers & Acquisitions