Goal: Creating brand awareness for a niche consultancy.
Stephenson Group was brought on board to create wider brand awareness for Kiran Consulting Group (KCG) as a strategic business consulting resource and generate additional revenues.
Stephenson Group (SG) devised a six-month brand and thought leadership program focused on delivering key financial services market exposure through targeted media outreach efforts, publication of bylined articles on key topics, and high-visibility speaking engagements.
Within a six-month period, SG earned the following results for KCG:
- Three bylined article placements in targeted financial services publications: Technology for Finance, SearchCIO and Bank Technology Strategies.
- Speaking engagement placements with three industry-leading organization conferences: BAI Smart Tactics, Thomson Financial Branch Banking and ABA Sales Management Conference.
- Analyst briefings and endorsements from Gartner, Celent Communications, IDC Financial Insights and Aberdeen. Briefings resulted in a research report endorsement and case study feature.
- Media coverage in the following key publications: CBSMarketwatch, American Banker, ComputerWorld, 1to1, USBanker, Bank Systems & Technology, American Banking Association Journal, Bank Technology News, SearchCIO, Technology for Finance, CNET, Yahoo Finance, EETimes, NBC6, CNET Investor, and others.