Goal: Creating competitive brand presence on a limited budget.
Stephenson Group was asked to create strong, competitive brand presence for prestige consultancy Kane Bank Services on a limited budget.
Tactics:
Stephenson Group (SG) developed a three-pronged strategy to reinforce the consultancy’s excellent market position and create opportunities for the organization’s CEO to further position herself through industry thought-leadership activities: development of a strong web presence and search engine ranking; speaking engagements at key industry conferences; feature article mentions and byliner placements in top industry publications.
Results:
The combination of effective web presence and prestige positioning within key conferences and publications earned Kane Banking Services new business prospects and continued endorsement from its roster of top financial services industry clients.
Within three months, the following results were achieved:
- Design, copywriting and completion of the Kane Banking Services website (www.kanebankservices.com); site optimization resulting in top 20 ranking on three leading search engines
- Interviews with a variety of targeted industry publications, including ABA Banking Journal and Community Banker
- Publication of a bylined article in ABA Banking Journal
- Speaking invitations from: ABA Association Annual Meeting 2004; America’s Community Bankers Spring Management Conference 2003; Client Users Group Conference 2003