iMEDIA Connection

5 ways “Rio 2” helped breathe new life into Western Union – July 28, 2014

When Western Union was thinking of cool ways to spice up its “$50 for $5” campaign in early 2014, it turned to Hollywood for an injection of energy. The film “Rio 2” was about to be released, and the financial services company saw the perfect opportunity for a collaborative marketing endeavor. “Rio 2” was aggregating an audience that appealed to Western Union, especially in the Hispanic market. The company started conversations with Fox Studios to produce high-quality, fun, and unique ways to inject the Western Union brand into the “Rio 2” hype. (more)