Goal: Launch a new luxury franchise concept.
Stephenson Group was brought on board to manage the successful launch of WindPath’s luxury yacht fractional ownership concep, and drive expansion to a regional network of franchises.
Stephenson Group (SG) devised a dual strategy of regionally-focused business and nationally-driven lifestyle messaging to generate media coverage and increase audience awareness of WindPath and its fractional ownership concept.
Within one year, SG had secured key media wins in leading targeted press, including: CNBC, BusinessWeek, NewsWeek, New York Magazine, Baltimore (leading luxury publication), New York Times and others. WindPath has now established 12 franchises, and is positioned as the leading provider of luxury fractional ownership programs in the yachting industry.