Goal: Launch a technology affiliate of an established non-tech firm.
Stephenson Group was asked to stablish Midtown Technologies, an affiliate of Midtown Equities, as the leading resource for technology infrastructure solutions in the commercial, residential and mixed-use development sector.
Stephenson Group (SG) identified and developed messaging for the key issues driving the development industry, creating a new brand identity for Midtown Technologies: Genius Building. Using the Genius Building brand as its foundation, SG designed a thought-leadership campaign leveraging client case studies, contributed articles, proactive media outreach, and speaking engagements to position Midtown Technologies’ as the go-to expert for technology infrastructure solutions.
Within six months, the campaign generated six new prospect leads, each valued with a potential revenue win of $1 million or more, and SG had secured key media wins in leading targeted press, including:
- Business Journals national network
- Investor’s Business Daily
- Money Matters nationally-syndicated radio program
- NJ Sun Press
- New York Times
- Real Estate Finance
- Retirement TV
SG also negotiated leadership positioning for Midtown Technologies’ “Genius Building” concept, earning contributed article and speaking engagement wins for the topic.