Travel & Tourism
The Inside Track on Travel & Tourism
The travel industry is facing tremendous challenges from a fast-changing marketplace. Social media-driven discounting, the proliferation of consumer-facing travel sites driving demand but diminishing revenue share, a far more proactive consumer, and constantly-emerging travel options all conspire to create a highly competitive environment.
Stephenson Group’s seasoned public relations strategies help our travel clients turn industry chatter into destination demand. Whether the goal is to launch a new travel organization such as Travel Paso Robles Alliance dedicated to putting an emerging wine country destination on the map, or manage the media interest in a luxury European property (Chateau Villette), Stephenson Group’s results-driven programs excel.
Stephenson Group has successfully guided our travel industry clients into valuable travel portal & destination partnerships, launched enduring relationships between travel writers and the destination, secured coverage that has gotten the reservations phone ringing, and presented branded messaging and visuals that have travelers reaching for their overnight bag.