Goal: Leveraging aggressive media outreach to double revenues.
Stephenson Group’s singular mission was to umpstart a new company, using media placements to generate new business inquiries.
Tactics:
Stephenson Group (SG) designed an intensive media relations initiative aimed at generating call center and website inquiries by targeting the full spectrum of critical media sectors, including general business publications, national and regional dailies, online venues and the dominant broadcast programs and networks.
Results:
Within a month of launching the SG media initiative, Hometown Meds doubled its revenues and within six weeks the company experienced a five-fold increase in call center and website inquiries. Within four months the program had generated 49 articles in 38 publications, including:
- Anthem View/Southwest View
- Associated Press
- Associated Press Radio
- Barnstable Patriot
- BostonChannel
- Boston Globe
- CBS Affiliates
- Channel 4000/WVXU Radio
- Click On Detroit
- CNBC
- CNN Money
- Dermatology Times
- Detroit Free Press
- Dow Jones Newswires
- TheDay.com
- Financial Times
- FOX Affiliates
- Fresno Bee
- Gainesville Sun
- KCNC TV Denver/CBS Affiliate
- KGTV San Diego
- KRLD Marty Griffin Show
- New Mexico Channel
- New York Journal News
- Northwest Cable
- NPR Radio/All Things Considered
- Orlando Sentinal
- Philadelphia Inquirer
- ThePittsburgChannel.com
- St. Petersburg Times
- Star Ledger
- USA Today
- Ventura County Star
- Wall Street Journal
- Wane News 15
- WCJB TV/Gainesville
- WHRS FM/NPR Nashville
- WRAL Online
- WZYX Nashville/CNN Affiliate