News Release Program

Many public relations firms overlook the fact that news releases are meant to convey news, not hype. At Stephenson Group, we first work with clients to determine what is newsworthy. Then, our excellent writing staff puts the news in the best possible light to ensure maximum attention and coverage.

We support our press release programs by proactively contacting key targeted press, and continuing to follow up by pitching unique angles and pursuing possible stories.

Case Studies

Our clients’ customers and partners often are their best advocates because they can offer a more objective, less biased viewpoint that carries weight with press, analysts and other potential customers. For this reason, Stephenson Group seeks to maximize and promote customer and partner relationships. We help our clients capture and communicate their best customer stories in the most effective manner. Developing case studies for marketing and press purposes is a Stephenson Group core competency, one that gives our clients a competitive edge.

White Papers

Stephenson Group writers help clients distill their thoughts and insight into interesting and concise white papers that get noticed. White papers written by Stephenson Group help position our client companies and spokespeople as visionaries. They also provide the foundation for other public relations efforts such as bylined articles and media pitches.

Our team of expert writers is on hand to help clients craft messages, and present them in a professional and eloquent manner.

Bylined Articles

Stephenson Group understands that our clients do not always have the time or resources to put their thoughts into writing. At the same time, we have found that experts within our client companies have invaluable insights to share. We help our clients capitalize on their intellectual property by encapsulating their insights into articles submitted under our clients’ bylines. Highly targeted and relevant, bylined articles are an effective communications tool that helps to establish our clients as thought leaders.

Newsletters

Newsletters are excellent tools with which to build relationships, create revenue opportunities, and educate your key audiences: employees, customers, prospects, partners, vendors, and others. Whether your mission is to inform, call to action, or drive revenue, Stephenson Group delivers the writing expertise, graphic capability, and strategic focus to create results-delivering newsletters that meet your objectives.

For pay for placement public relations, visit our affiliate, www.PayPerClipPR.com.