Media Kit Development

Stephenson Group develops media kits for our clients that are highly targeted and relevant, giving press and analysts the information they need at a glance, without overloading them.

We develop a comprehensive communications tool kit that includes backgrounders, press releases, executive biographies, company fact sheets and other tools to communicate our clients’ unique market position and messages.

Media Relations

One of the most crucial aspects of any successful public relations program, Stephenson Group offers a team of experienced media relations professionals dedicated to establishing and strengthening press relations on our clients’ behalf. Thanks to the broad experience of the Stephenson Group media relations staff, we have excellent relationships with business, technology trade and key industry-specific press.

Industry Analyst Relations

Industry analysts are among the most important influencers. Their evaluations and recommendations to our clients’ potential customers can make or break vital sales efforts. Stephenson Group has established strong relationships with top industry analysts. We work to ensure that this important audience is aware of the strengths of our clients’ product offerings and competitive positioning.

Media/Analyst Meetings & Tours

There is no substitute for face-to-face meetings that form the basis of a lasting relationship between our clients and relevant press and industry analysts. To that end, Stephenson Group helps our clients maximize their time and communicate their messages through targeted media and analyst tours. Because Stephenson Group has significant experience planning and executing tours, our clients can rest assured that media and analyst tours proceed smoothly and effectively.

Press Conference Management

When clients have major announcements with far-reaching industry impact, Stephenson Group helps them communicate their message in a more formal press conference venue. We work with clients to develop key messages, develop press releases and other supporting materials and coach client spokespeople to ensure maximum impact. We also handle event logistics and have extensive experience in conducting press conferences that meet and exceed expectations.

Audio News Release Program

Stephenson Group's Audio News Release (ANR) program is a PR initiative with huge marketing impact. Since you don't pay for airtime, you will have your organization's key issues aired by the nation's top radio outlets for a fraction of the price of other marketing programs. It can be either a stand-alone media campaign or an enhancement to your ongoing PR program.  To hear a sample ANR click here.

For pay for placement public relations, visit our affiliate, www.PayPerClipPR.com.