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Branding
Customer Success Program™ (CSP)
Stephenson Group's Customer Success Program™ (CSP) is a public relations strategy designed to communicate your key messages through the highly credible voice of your customers. When your customers talk about your company and the ROI they've achieved with your solutions, the media and your prospects listen. Increased media coverage, a shorter sales cycle, and new customer leads are the result. Stephenson Group has implemented customer programs for companies small and large, both as the sole agency for a client and as one of many external agencies for larger clients. The CSP can be integrated into a full-service PR program, operated in cooperation with your external PR providers, or executed as a stand-alone program with minimal impact on your internal PR resources. Our focus is on our client's overall business goals and the role CSP plays in helping to achieve those goals. True, there are other PR firms capable of writing and pitching the press. None, however, have set a focus so sharply on involving customers in the PR process and developed a program so thoroughly structured, revenue-focused and results-driven.
Customer Communications Program (CCP)
In every market, the best way to ensure customer retention and increase revenue from existing customers is through effective communication. Stephenson Group believes that a comprehensive customer communication program is critical to optimize business success and that management of such a program is well suited for outsourcing. Initially, Stephenson Group creates a uniquely customized, highly-focused plan designed to generate maximum results for the program dollar, build buy-in from all impacted departments and vendors, and create a structure for communication and implementation. After prioritizing customer communication tactics and any existing client projects, we manage process, budget and communication among all involved internal and external entities, housing accountability in one place, ensuring expeditious communication flow, and most importantly, preventing duplicative customer contacts. |