| Stephenson Group’s Audio News Release (ANR) program is a PR initiative with huge marketing impact. Since you don’t pay for airtime, you will get your organization’s key issues aired by the nation’s top radio outlets for a fraction of the price of other marketing programs. It can be either a stand-alone media campaign or an enhancement to your ongoing PR program.
Our team of producers and media relations experts learned their trade at CBS Radio, Paramount Domestic Television and Warner Brothers Television.They work with your spokesperson to produce a one-minute news “segment” to be aired during radio station news breaks.
The results are impressive. In a recent campaign for the American Academy of Pediatrics (AAP), we produced an ANR awareness-raising message about Medicaid reimbursement, customized for 30 states with 30 different Pediatricians. Approximately 48,000,000 listeners in 30 states heard the message. We also used the ANR as an “audition” tape for AAP spokespeople, which resulted in 10 live radio interviews averaging 8 minutes in length.
To hear a couple of ANRs, click on the links below. ANR 1, with a wider focus, was aired on national radio networks. ANR 2, with a “local” theme, was broadcast on local and regional radio networks. |